Key Models

Sources from keymodels.co and updated.

• 360 Degree Assessment
• The 4Ps of marketing
• The BCG growthshare matrix
• Managing work groups: Belbin team roles
• Blue ocean strategy
• Agile development
• Brainstorming
• The bullwhip effect
• Cognitive biases in decision making
• Customer lifetime value
• Decision trees
• Design thinking
• Disruptive innovation
• Emotional intelligence
• Ethnographic market research
• Five forces analysis
• Game theory: the prisoner’s dilemma
• Generic strategies
• Greiner’s growth model
• Just-in-time production
• Market orientation
• Matrix management
• The McKinsey 7S framework
• Change management: Kotter’s eight-step model
• Mintzberg’s managerial roles
• Motivation: Theory X and Theory Y
• Multichannel marketing
• Negotiating techniques: BATNA
• Net promoter score
• Pricing strategies: dynamic pricing
• Open innovation
• Corporate strategy: parenting advantage
• Stage/gate model for new product development
• Product life cycle
• Core competence and the resourcebased view
• Sensitivity analysis
• Scenario planning
• The service-profit chain
• The seven domains assessment model for entrepreneurs
• Six Sigma
• Corporate social responsibility: the triple bottom line
• The ambidextrous organisation
• Theory of constraints
• Total quality management
• Schein’s model of organisational culture
• Segmentation and personalised marketing
• Wardley Maps